ICRO is constantly working to develop high-performance paint products that are environmentally friendly and sensitive to people’s quality of life. Through a constant process of research and development, the company is dedicated to formulating paints and enamels that reduce environmental impact, using technology and selected high-quality raw materials.
Concern for the environment and the ecosystem are central to the ICRO Group’s operating system, which is committed to sustainable practices throughout its production process, adopting responsible resource management policies aimed at minimising the emission of harmful substances. It is precisely emissions and respect for air quality that are among the main issues at the heart of the group, which is committed to the constant reduction of solvents and increasingly active in the development of high-solids paint products.
Was born the desire to contribute in a stronger and more incisive way, to bring a concrete sign in our beloved territory, for us and for future generations. The ambitious project takes shape and is ready to materialise at the ICRO headquarters in Cinto Caomaggiore, right in Veneto, the heart of ‘furniture’ production. Right here, among the 2.5 hectares of land owned by the group, where about 700 Paulownia trees were planted in May, in collaboration with partner Ideal Verde.
The choice of Paulownia was dictated by its exceptional environmental characteristics. The Paulownia tree, also known as the ‘Princess Tree’ or ‘Emperor’s Tree’, is a plant with many distinctive characteristics that make it one of the most interesting choices for environmental redevelopment and promotion:
- CO2 absorption: known for its ability to absorb large amounts of carbon dioxide from the air during the photosynthesis process. This makes it an ideal choice for reforestation and climate change mitigation projects.
- Air purification: in addition to absorbing large amounts of CO2, Paulownia can purify the air, filtering noxious substances and contributing to the reduction of air pollution.
- Absorption of heavy metals: studies have shown that Paulownia is able to absorb heavy metals from the soil, contributing to the remediation of contaminated soils.
- Rapid growth: Paulownia is famous for its extraordinary ability to grow rapidly. Under optimal conditions, it can reach a height of 5/6 metres in just one year, making it one of the fastest growing plants in the world.
- Produces honey and helps pollination: Paulownia’s leaves produce a sugar-rich nectar that attracts pollinating insects, making it a potential source of honey and a valuable ally for bee proliferation.
ICRO’s commitment to environmental sustainability is manifested throughout the production chain and in the group’s operational choices; in fact, the company has adopted an ESG (Environment, Social and Governance) strategy.
In recent years, the company has obtained important certifications such as Ecovadis and Green Guard, and for several decades has been one of the pioneers in Italy to invest in the production of increasingly sustainable paints. As early as the 1990s, the group manifested this vocation with the Vernice Sì programme, with the development of the first high-solids UV-drying paints and the first water-based coating systems, up to the latest technologies used in the development of Bio paints, high-performance paint products with a high level of organic compounds.
Today, the ICRO group has the distinction of being the first Italian company to develop a Carbon Footprint calculation method for paints for furniture, kitchens and automotive interiors.
ICRO continues its journey towards sustainability by promoting the adoption of renewable energy sources, thanks to the installation of major solar and photovoltaic systems at its two production sites in Bergamo and Cinto Caomaggiore. These systems contribute to the production of clean energy, reducing the environmental impact and leading the company towards increasingly sustainable production.
The planting of 700 Paulownia trees represents another important step by the ICRO Group towards sustainability. This initiative confirms the company’s commitment to combating climate change and adopting practices that promote a healthier and more sustainable environment for future generations.
